TECH: Brexit pound sees Sonos speakers price hike
The US company confirmed that the US dollar to pound exchange rate made business “unsustainable” and that prices will increase as of 23 February 2017.
The company reported that the ‘Play’ wireless HiFi speaker systems will see a 15 per cent increase in cost with prices being raised by £30, £40 and £70. The 'Connect' speaker systems will see a 25 per cent increase in cost with prices rising from £279 to £349 and £399 to £499.
'Changing circumstances'
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Hide Ad“These increases aren’t something we take lightly,” the company said in a statement. “But there are times when changing circumstances make them necessary.”
“Over recent months, there has been a significant change on the US Dollar to GBP exchange rate. As a result, our existing pricing has become unsustainable and, like many other companies, we have to increase prices for all products priced in GBP.”